Brent Council approves landmark mixed‑use redevelopment
After a long and complex journey, we are thrilled to confirm that Brent Council has issued planning permission for the comprehensive redevelopment of 403–405 Edgware Road, Cricklewood. The approved scheme delivers a major, mixed‑use building of approximately 26,677 sq. m GIA, anchored by modern employment space, a substantial hotel and a range of community, conference and leisure facilities. The development will form a new gateway landmark for the Staples Corner Growth Area and will significantly contribute to the upgrade the local public realm.
This project, developed in collaboration with TODD Architects for our clients AMAFHH Investments, is one of the first major developments to receive approval in response to the Staples Corner Growth Area Masterplan.
At the heart of the development is a striking 22-storey hotel tower, set to become an iconic landmark along Edgware Road - creating a new gateway to London.
Key components of the development include:
4,858 sqm of flexible workspace
A 210-bed hotel with facilities such as a café/restaurant, gym, health spa, and swimming pool
A conference centre with two halls and shared lobby/reception areas
A community hall of 1,133 sqm
Internal servicing area (including vehicle turntable) supported by two-level basement parking
Outdoor amenity spaces, including a podium terrace, sky garden, and two private terraces, providing a combined area of 1,391 sqm
Infrastructure and public realm enhancements
Contour Planning managed the planning process, coordinating a team of twenty different consultants, and engaging with the London Borough of Brent, the GLA and other key stakeholders. We also prepared several supporting technical reports, including the Planning Statement, Design & Access Statement, and Site Management & Operation Strategy.
What makes this project particularly rewarding is that it has taken 12 years to convert AMAFHH’s aspiration for the site, which initially faced numerous hurdles (reflecting the then policy position that only supported like-for-like replacement of the existing industrial floorspace), into a policy-compliant development. This development has increased the floorspace on the site fourfold and can now act as a catalyst for the wider regeneration of Staples Corner, providing essential community infrastructure needed to support the Council’s aspirations for this growth area.
With planning permission now issued, we are looking to discharge planning conditions in the coming months, with construction expected to commence in late 2026.
